Alliance Française Taiwan
promoting French language and culture in Taiwan.
Development of a multilingual website based on Wordpress
Industry:
Education
Project's URL:
https://www.alliancefrancaise.org.tw/en/
Country:
Taiwan
Tags:
Wordpress, King composer, Polylang, responsive design
Alliance Française de Taiwan is a member of the Alliance Française network founded in Paris in 1883 and now established in 135 countries. The 815 Alliances Françaises aim at promoting French language worldwide and dialogue between cultures.
All year long, they propose French language tuitions to adults & teenagers with an experienced team of teachers. Their pedagogy emphasizes task-based learning with active students’ participation.
All year long, they propose French language tuitions to adults & teenagers with an experienced team of teachers. Their pedagogy emphasizes task-based learning with active students’ participation.
Challenges
- 01Developing a website that comes with a content management system enabling AF to fully manage their pages.
- 02 Providing the possibility for AF website administrators to create their pages in 2 languages and for the visitors to switch languages.
- 03 Offering extensive blogging and event promoting functionalities to help AF communicate online
Solutions
- 01We chose Wordpress content management system (CMS) for this project because of its plug-in library composed of many visual composers, enabling web programming neophytes to easily create and manage web pages.
- 02 We installed Polylang plug-in so that AF can create their pages in 2 languages. We also worked on detecting visitors’ browser language for AF website to automatically display the appropriate language to any user.
- 03 We developed an "event promotion" section where AF can inform a start and end date, key-in the event address to generate a map, show the organizers and display a participation price.
Benefits
- 01AF team now creates weekly updates on their website about the courses schedule and the exams sessions. This results in a better level of information for the students, hence significantly saving the sales/reception team’s time.
- 02 Thanks to the multiple languages offered on the website and the language auto-detection function implemented, the bounce rate has dramatically decreased and the average time spent on page has increased.
- 03 Thanks to the event promotion section of their website, finding AF-organized events on the search engine result pages (SERP) is now much easier, ultimately contributing to an increased attendance.
