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working toward the implementation of social policy in agriculture industry.

Development of customized website user data reports
Industry: Insurance
Services: Web analytics
Country: France
Tags: Google analytics, Google tag manager, GA, GTM, Google search console
The "Mutualité sociale agricole" (MSA) is a French private organization handling the insurance coverage of all agriculture professionals.
With more than 26.8 billion euros paid out in 2019, and more than 5.6 millions professionals covered, MSA is the second largest social insurance service provider in France.
The project we worked on aimed at providing accurate and personalized insights on the users’ interactions with the organization's website.

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