Intilabs:
Empowering your IVF journey with innovative and proven fertility tech.
Empowering your IVF journey with innovative and proven fertility tech.
Custom Marketing Tools + SEO Strategy Designed for IntiLabs
Industry:
Biotechnologie
Project's URL:
https://intilabs.com/
Country:
Taiwan, USA
Tags:
Laravel, Vue.js, Custom CMS, Survey tool, Quizz, online calculator, keyword research, on page audit, competition audit.
IntiLabs is reshaping the fertility journey for IVF patients worldwide. The startup has developed three core products that support families in identifying, selecting, and transferring the highest-quality embryos to maximize implantation success.
Challenges
- 01Built a highly scalable system, developed incrementally based on evolving client requirements.
- 02 Client wanted full control over content management, requiring a fully custom CMS with modular, predefined design blocks to enable easy and flexible page creation and editing
- 03 Designed an international SEO strategy tailored to support the company’s global visibility and reach.
- 04 Developed a headless CMS architecture allowing centralized content management and distribution across multiple root domains.
Solutions
- 01Custom Tech Stack (Laravel + Vue.js): We built the platform from the ground up using Laravel for the backend and Vue.js for the frontend. This allowed us to create a flexible and modern development environment suited for incremental feature expansion.
- 02 Modular, Block-Based CMS: We developed a tailored content management system that includes reusable design blocks. This gives the client structured flexibility to create and update content within defined visual parameters.
- 03 SEO Setup for English-Language Markets: We focused on optimizing the English version of the website for international visibility. This involved keyword research, metadata structuring, URL hygiene, sitemap optimization, and performance tuning.
- 04 Headless CMS Deployment for Multi-Domain Publishing: We engineered a headless setup that connects a central CMS to multiple root domains, enabling content to be created once and published across several properties.
Benefits
- 01Future-Proof Scalability: Modular architecture allows for fast, disruption-free evolution of the platform.
- 02 Complete Editorial Autonomy: The client can manage and launch content independently: no technical help needed.
- 03 Improved Global Visibility: Targeted English-language SEO led to stronger rankings and international reach.
- 04 Centralized Control Over Distributed Web Properties: Multi-domain publishing saves time and ensures brand and message consistency.
- 05 Optimized Performance & Workflow: Fully custom codebase tailored for fast load times, streamlined admin use, and precise control.
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